Panelist: Revolutionizing Customer Acquisition and Conversion
I was invited to join a panel of senior marketers at the MarTech Summit to discuss how lead generation is evolving in a privacy-first, intent-driven world. Our conversation covered:
- Activating MQA-stage accounts using real-time intent data
- Coordinating multi-channel engagement across email, ads, and outbound
- Measuring campaign ROI when attribution is imperfect
- Localizing strategy across markets like the US, Japan, and China
Featured in the official post-summit report.
