My Story

I’m a marketing strategist who’s always asked: how can we do this better, smarter, and more meaningfully?

Whether scaling demand generation across regions, aligning global teams under a single GTM vision, or turning marketing from a cost center into a growth engine, I bring both the mindset of a builder and the precision of an operator.

With experience spanning SaaS, technology, and financial services, I’ve supported global expansion, market-entry, and transformation efforts across APAC and beyond. I’ve led marketing at every stage, from lean scale-up teams to global matrix structures, and learned how to stay strategic while remaining close to execution.

For me, strategies aren’t just slides. They are systems built to scale, deliver, and adapt.

Effective marketing is structured, data-informed, and deeply human.

I don’t believe in chasing volume or noise. I believe in relevance, precision, and long-term momentum.

My philosophy:

• Build scalable systems, not just one-off wins
• Empower teams, not micromanage
• Align across brand, pipeline, and culture
• Prioritize results that matter over metrics that impress

When marketing works, it feels intentional. That’s what I aim to build.

While growth is important, how we grow matters even more.

My work is recognized not just for its outcomes but also for how it’s done: effective, structurally sound, and built to last. I lead through purpose, not noise. I believe the best marketing reflects the values of the business behind it.