Global Marketing Leader Driving Full-Funnel Strategy

Global Marketing Leader Driving Full-Funnel StrategyGlobal Marketing Leader Driving Full-Funnel StrategyGlobal Marketing Leader Driving Full-Funnel Strategy
Home
Selected Case Studies
Strategies That Scale
My Story

Global Marketing Leader Driving Full-Funnel Strategy

Global Marketing Leader Driving Full-Funnel StrategyGlobal Marketing Leader Driving Full-Funnel StrategyGlobal Marketing Leader Driving Full-Funnel Strategy
Home
Selected Case Studies
Strategies That Scale
My Story
More
  • Home
  • Selected Case Studies
  • Strategies That Scale
  • My Story
  • Home
  • Selected Case Studies
  • Strategies That Scale
  • My Story

From Strategy to Scale: Marketing That Drives Results

From Strategy to Scale: Marketing That Drives ResultsFrom Strategy to Scale: Marketing That Drives ResultsFrom Strategy to Scale: Marketing That Drives Results

 Leads integrated marketing strategies that turn complexity into scalable growth

Learn More About My Work

About Me

A strategic global marketing leader with a track record of scaling SaaS, technology, and professional services brands across APAC and global markets.


With a structured, data-driven mindset, I turn strategy into action and action into results. From building full-funnel programs to orchestrating integrated campaigns, I’ve led marketing teams that delivered over 100% YoY pipeline growth and turned marketing into a true revenue engine.


I’ve built and led high-performing regional and global teams, developed go-to-market strategies tailored for Asia and emerging markets, and transformed digital marketing into a system of growth, not noise.


Known for bridging strategy with execution, I align brand, pipeline, and business outcomes with clarity, consistency, and measurable impact.

Expertise

Demand Generation

Designs full-funnel strategies that drive sustainable pipeline growth and revenue across diverse regions.


Lifecycle Marketing and Customer Journeys

Builds data-informed lifecycle programs that convert and retain, with content and cadence mapped to real buyer behavior.


Integrated Campaigns and Cross-Channel Strategy

Orchestrates campaigns across digital, account-based marketing, events, and content. Brings brand storytelling and sales performance into alignment.


Global Go-to-Market Strategy

Shapes regionally tailored GTM strategies while balancing global consistency and local market nuance.


Performance Optimization and Analytics

Champions a results-driven marketing culture through KPIs, ROI analysis, and scalable operating frameworks.

SElected Work

These case studies demonstrate a consistent approach to building scalable marketing engines, from accelerating demand and pipeline growth to launching regional campaigns and optimizing lifecycle performance. Each engagement was crafted to drive clear and measurable business outcomes.

Global Brand and Demand Generation Strategy

Global Brand and Demand Generation Strategy

Global Brand and Demand Generation Strategy

Drive 45% pipeline contribution and achieved an 18% Marketing CAC — learn how strategic campaigns fueled Atlas’ global expansion.

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APAC Expansion and Pipeline Growth

Global Brand and Demand Generation Strategy

Global Brand and Demand Generation Strategy

Scaled a US SaaS brand into APAC and grew regional pipeline 30% YoY — discover how a localized GTM unlocked new market leadership.

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Regional Marketing Optimization and ROI

Global Brand and Demand Generation Strategy

Global Rebrand and Marketing Automation Post-M&A

Tripled prospect conversion for J.P. Morgan AM across APAC by transforming marketing KPIs and campaign decision-making — see the performance blueprint.

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Global Rebrand and Marketing Automation Post-M&A

APAC Marketing Launch and Regional Growth Enablement

Global Rebrand and Marketing Automation Post-M&A

Delivered a 1120% lead increase and over 30% revenue growth during Speedcast’s global rebrand.

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APAC Marketing Launch and Regional Growth Enablement

APAC Marketing Launch and Regional Growth Enablement

APAC Marketing Launch and Regional Growth Enablement

Built Splunk’s APAC marketing from scratch, scaling revenue from $10M to $50M — see how a one-person launch ignited regional growth.

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Building Global Performance Marketing Function

APAC Marketing Launch and Regional Growth Enablement

APAC Marketing Launch and Regional Growth Enablement

Engineered Atlas’ full-funnel performance marketing engine, optimizing lifecycle strategy, and boosting pipeline contribution globally.

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CRM Strategy and Integrated Campaign Development

Intent-Driven Campaigns and Buyer Journey Optimization

Intent-Driven Campaigns and Buyer Journey Optimization

Developed Atlas’ CRM and nurture strategies, accelerating MQL-to-Opportunity conversion. Led HubSpot CRM refactoring, building lead management workflows, and full-funnel performance tracking aligned to revenue goals.

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Intent-Driven Campaigns and Buyer Journey Optimization

Intent-Driven Campaigns and Buyer Journey Optimization

Intent-Driven Campaigns and Buyer Journey Optimization

Activated buyer intent signals to prioritize in-market accounts and fast-track pipeline creation — learn how data-fueled precision marketing.



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Strategies That SCALE

Testimonials

Ivy Ng, Regional Marketing VP

"Clara was instrumental to our team’s success, blending strong business acumen with a hands-on approach to building initiatives from scratch. She built trusted partnerships with sales and shared data-driven insights that drove market penetration. Clara’s optimistic mindset and dedication to her team made her a true asset, and her collaborative spirit left a lasting impact."

Colan Chen, Regional Social Media Manager

"Clara’s strategic and data-driven approach has been key to driving marketing growth across diverse markets. Her ability to leverage analytics to optimize marketing automation and lead generation efforts stands out. Clara’s operational excellence, combined with her strategic mindset, makes her a valuable asset to any team."

Lucy Lai, Marketing Director

"Clara’s deep knowledge of the Asia technology market and her flexibility in tackling challenges, from marketing initiatives to working cross-functionally with sales and engineers, have been invaluable. Her expertise in digital marketing, paired with her positive and can-do attitude, makes her a true pleasure to work with."

Contact Me

Questions or Comments

Send me a message or ask me a question using this form. I will do my best to get back to you soon!

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