Global Marketing Leader Driving Full-Funnel Strategy

Global Marketing Leader Driving Full-Funnel StrategyGlobal Marketing Leader Driving Full-Funnel StrategyGlobal Marketing Leader Driving Full-Funnel Strategy
Home
Selected Case Studies
Strategies That Scale
My Story

Global Marketing Leader Driving Full-Funnel Strategy

Global Marketing Leader Driving Full-Funnel StrategyGlobal Marketing Leader Driving Full-Funnel StrategyGlobal Marketing Leader Driving Full-Funnel Strategy
Home
Selected Case Studies
Strategies That Scale
My Story
More
  • Home
  • Selected Case Studies
  • Strategies That Scale
  • My Story
  • Home
  • Selected Case Studies
  • Strategies That Scale
  • My Story

From Strategy to Scale: Marketing That Drives Results

From Strategy to Scale: Marketing That Drives ResultsFrom Strategy to Scale: Marketing That Drives ResultsFrom Strategy to Scale: Marketing That Drives Results

 Leads integrated marketing strategies that turn complexity into scalable growth

Learn More About My Work

About Me

A strategic global marketing leader with a proven track record in scaling SaaS, technology, and professional services brands across APAC and global markets. With a structured, data-driven mindset, she translates strategic intent into measurable growth, driving over 100% year-over-year pipeline growth through demand generation, lifecycle marketing, and integrated campaign leadership.

She has built and led high-performing regional and global marketing teams, developed go-to-market strategies tailored for Asia and emerging markets, and transformed digital marketing into a revenue engine. Clara is recognized for her ability to connect strategic vision with operational clarity, consistently aligning marketing efforts with business impact.

Expertise

Demand Generation

Designs full-funnel strategies that drive sustainable pipeline growth and revenue across diverse regions.


Lifecycle Marketing and Customer Journeys

Develops data-informed lifecycle programs that improve conversion and deepen customer engagement at each touchpoint.


Integrated Campaigns and Cross-Channel Strategy

Leads campaign orchestration across digital, ABM, events, and content, driving alignment across brand, pipeline, and sales outcomes.


Global Go-to-Market Strategy

Shapes APAC and emerging market strategies while balancing global alignment and local execution.


Performance Optimization and Analytics

Builds a results-oriented marketing culture through KPIs, ROI analysis, and continuous program improvement.

SElected Work

These case studies demonstrate a consistent approach to building scalable marketing engines, from accelerating demand and pipeline growth to launching regional campaigns and optimizing lifecycle performance. Each engagement was crafted to drive clear and measurable business outcomes.

Global Brand and Demand Generation Strategy

Global Brand and Demand Generation Strategy

Global Brand and Demand Generation Strategy

Drive 45% pipeline contribution and achieved an 18% Marketing CAC — learn how strategic campaigns fueled Atlas’ global expansion.

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APAC Expansion and Pipeline Growth

Global Brand and Demand Generation Strategy

Global Brand and Demand Generation Strategy

Scaled a US SaaS brand into APAC and grew regional pipeline 30% YoY — discover how a localized GTM unlocked new market leadership.

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Regional Marketing Optimization and ROI

Global Brand and Demand Generation Strategy

Global Rebrand and Marketing Automation Post-M&A

Tripled prospect conversion for J.P. Morgan AM across APAC by transforming marketing KPIs and campaign decision-making — see the performance blueprint.

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Global Rebrand and Marketing Automation Post-M&A

APAC Marketing Launch and Regional Growth Enablement

Global Rebrand and Marketing Automation Post-M&A

Delivered a 1120% lead increase and over 30% revenue growth during Speedcast’s global rebrand.

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APAC Marketing Launch and Regional Growth Enablement

APAC Marketing Launch and Regional Growth Enablement

APAC Marketing Launch and Regional Growth Enablement

Built Splunk’s APAC marketing from scratch, scaling revenue from $10M to $50M — see how a one-person launch ignited regional growth.

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Building Global Performance Marketing Function

APAC Marketing Launch and Regional Growth Enablement

APAC Marketing Launch and Regional Growth Enablement

Engineered Atlas’ full-funnel performance marketing engine, optimizing lifecycle strategy, and boosting pipeline contribution globally.

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CRM Strategy and Integrated Campaign Development

Intent-Driven Campaigns and Buyer Journey Optimization

Intent-Driven Campaigns and Buyer Journey Optimization

Developed Atlas’ CRM and nurture strategies, accelerating MQL-to-Opportunity conversion. Led HubSpot CRM refactoring, building lead management workflows, and full-funnel performance tracking aligned to revenue goals.

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Intent-Driven Campaigns and Buyer Journey Optimization

Intent-Driven Campaigns and Buyer Journey Optimization

Intent-Driven Campaigns and Buyer Journey Optimization

Activated buyer intent signals to prioritize in-market accounts and fast-track pipeline creation — learn how data-fueled precision marketing.



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Strategies That SCALE

Testimonials

Ivy Ng, Regional Marketing VP

"Clara was instrumental to our team’s success, blending strong business acumen with a hands-on approach to building initiatives from scratch. She built trusted partnerships with sales and shared data-driven insights that drove market penetration. Clara’s optimistic mindset and dedication to her team made her a true asset, and her collaborative spirit left a lasting impact."

Colan Chen, Regional Social Media Manager

"Clara’s strategic and data-driven approach has been key to driving marketing growth across diverse markets. Her ability to leverage analytics to optimize marketing automation and lead generation efforts stands out. Clara’s operational excellence, combined with her strategic mindset, makes her a valuable asset to any team."

Lucy Lai, Marketing Director

"Clara’s deep knowledge of the Asia technology market and her flexibility in tackling challenges, from marketing initiatives to working cross-functionally with sales and engineers, have been invaluable. Her expertise in digital marketing, paired with her positive and can-do attitude, makes her a true pleasure to work with."

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