Global Marketing Leader Driving Full-Funnel Strategy & Cross-Channel Growth

About Me

Experience and Leadership

A seasoned global marketing leader with over 20 years of experience scaling SaaS, technology, and professional services brands across APAC and global markets. Clara So has a strong track record in driving strategies and demand generation, consistently achieving over 100% year-over-year pipeline growth. Clara has built regional and global marketing teams, launched tailored campaigns, and transformed digital marketing into a revenue-generating force. Known for her data-driven, customer-centric approach, she effectively links strategic vision with execution to drive sustainable business impact.

Expertise

Demand Generation

Architects full-funnel marketing strategies that fuel consistent pipeline growth and maximize revenue across various regions.

Lifecycle Marketing and Customer Journeys

Develops data-driven lifecycle programs that nurture leads, accelerate conversions, and enhance engagement at every stage of the buyer journey.

Integrated Campaigns and Cross-Channel Strategy

Leads the development of integrated marketing programs across digital, events, account-based marketing (ABM), organic channels, and content, ensuring alignment with brand, pipeline, and revenue goals.

Global Go-to-Market Strategy

Specializes in tailoring global strategies for the APAC region and emerging markets, striking a balance between overall alignment and local market nuances to drive scalable growth.

Performance Optimization and Analytics

Champions a data-centric marketing culture by incorporating key performance indicators (KPIs), campaign return on investment (ROI) analysis, and ongoing optimization into every program.

Vision and Values

I believe in building clear, intentional marketing that is rooted in data and empathy. My goal is to help companies scale with strategies that not only perform but resonate across cultures, markets, and teams.

I prioritize substance over noise, clarity over flash, and connection over campaigns. Effective marketing involves making intelligent decisions, establishing enduring systems, and communicating in ways people remember, not because it was loud but because it was true and lasting.

While growth is important, so is how we grow. I believe marketing should feel grounded and human, even when it's automated. It should move numbers and people.

Outside work, I enjoy quiet walks, trying new food, baking, and spending time with my two French Lop rabbits. They remind me daily that patience, presence, and curiosity go a long way.

Global Brand and Demand Generation Strategy

Drive 45% pipeline contribution and achieved an 18% Marketing CAC — learn how strategic campaigns fueled Atlas’ global expansion.

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APAC Expansion and Pipeline Growth

Global Brand and Demand Generation Strategy

Scaled a US SaaS brand into APAC and grew regional pipeline 30% YoY — discover how a localized GTM unlocked new market leadership.

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Regional Marketing Optimization and ROI

Global Brand and Demand Generation Strategy

Global Rebrand and Marketing Automation Post-M&A

Tripled prospect conversion for J.P. Morgan AM across APAC by transforming marketing KPIs and campaign decision-making — see the performance blueprint.

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Global Rebrand and Marketing Automation Post-M&A

APAC Marketing Launch and Regional Growth Enablement

Global Rebrand and Marketing Automation Post-M&A

Delivered a 1120% lead increase and over 30% revenue growth during Speedcast’s global rebrand.

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APAC Marketing Launch and Regional Growth Enablement

Built Splunk’s APAC marketing from scratch, scaling revenue from $10M to $50M — see how a one-person launch ignited regional growth.

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Building Global Performance Marketing Function

APAC Marketing Launch and Regional Growth Enablement

Engineered Atlas’ full-funnel performance marketing engine, optimizing lifecycle strategy, and boosting pipeline contribution globally.

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CRM Strategy and Integrated Campaign Development

Intent-Driven Campaigns and Buyer Journey Optimization

Developed Atlas’ CRM and nurture strategies, accelerating MQL-to-Opportunity conversion. Led HubSpot CRM refactoring, building lead management workflows, and full-funnel performance tracking aligned to revenue goals.

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Intent-Driven Campaigns and Buyer Journey Optimization

Activated buyer intent signals to prioritize in-market accounts and fast-track pipeline creation — learn how data-fueled precision marketing.

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Testimonials

Ivy Ng, Regional Marketing VP

"Clara was instrumental to our team’s success, blending strong business acumen with a hands-on approach to building initiatives from scratch. She built trusted partnerships with sales and shared data-driven insights that drove market penetration. Clara’s optimistic mindset and dedication to her team made her a true asset, and her collaborative spirit left a lasting impact."

Colan Chen, Regional Social Media Manager

"Clara’s strategic and data-driven approach has been key to driving marketing growth across diverse markets. Her ability to leverage analytics to optimize marketing automation and lead generation efforts stands out. Clara’s operational excellence, combined with her strategic mindset, makes her a valuable asset to any team."

Lucy Lai, Marketing Director

"Clara’s deep knowledge of the Asia technology market and her flexibility in tackling challenges, from marketing initiatives to working cross-functionally with sales and engineers, have been invaluable. Her expertise in digital marketing, paired with her positive and can-do attitude, makes her a true pleasure to work with."